In-cinema advertising is just 0.5 per cent of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth. In 2012, this sector yielded a revenue close to Rs 210 crore (according to Magna Global), s
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Data from TAM Media Research, which was scheduled to be released on December 19, 2012, was finally released on December 24, 2012 for week 41 to week 50. News channels, however, have con
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